Be careful with your testimonials
March 11, 2009 – 3:28 amNaturally, most marketers and companies are happy to receive testimonials from their customers, positive ones as well as negative ones. The positive testimonials often get published on the company's website, while the negative comments are used to improve products and services. Today I noticed a testimonial on a website, written by none other than me. The problem is I have never heard of the company in question, nor have I ordered anything from them. Never. Never have, never will. Not in a million years. They export car parts (if I've understood it correctly) and stuff like that which I never use since I don't have a car. Or even a license. Never had any need for it. If I was a vengeful person, I would now ask the company for compensation for using my name - and if I weren't compensated I'd immediately start a slander-campaign. That type of campaign can be pretty easily ...

